• About Saro

  • Successful business is achieved by taking care of our employees, our customers,and our suppliers.

    Our emphasis at Saro has always been to recognize the importance of employee satisfaction, to provide an unsurpassed level of customer service, and to guarantee an unquestioned integrity in every aspect of our business.

  • Company Profile

  • Saro was established in 1981 to fulfill the growing demand for handmade decorative lace accessories. Over the years, the Saro family of employees has built a thriving business on the principles of quality, value, selection, service and best price.

    Throughout the years, the Saro line has become more sophisticated and the designs have exploded in variety. Traditional home textiles in delicate laces in the European tradition are still the basis of the Saro line, but the addition of a multitude of contemporary textiles in varied textures, spanning the wide range from napkin rings to table throws to bedcovers, supplement the selection of textiles into full collections. Saro's nationwide showrooms can only attempt to house this large variety of choices. The seasonal catalogs are updated closely to reflect the changing trends and the globalization of the market.

    The question we are often asked is, "How do you stay fresh?" It takes innovation, it takes trend setting, it takes experience, but mostly, it takes listening to our customers. They are the gauges of the market firsthand, and they are invaluable in updating and expanding our line to the next level.

    The one constant with Saro is our family of employees and customers whose needs we will never lose sight of.

  • Company Philosophy

  • Our philosophy at Saro is three-fold: Good design. Great value. Long-lasting partnerships.

    Our customers have come to us for more than 40 years, knowing that they will get the latest patterns in home textiles in the same place that caters to their traditional needs. They have come to expect the sophistication that is the hallmark of the Saro line. Constantly updating our selections to reflect the latest trends, while keeping the quality of our products at their invariably high standing, makes us unique in our industry.

    Best design at the best price is the foundation of all our relations. Period. We have never lost sight of this mandate. We offer a mix of products that affords something for every budget, from the everyday assortments to the limited collections, yet the underlying philosophy still stresses the best possible value for the price.

    For any relationship to work, it has to be advantageous to both parties. Our customers get the best quality, value and service that we extend them and we thrive from our good rapport with them. The repeated cycle only furthers the enduring nature of our partnership. The same applies to our employees: the Saro family has expanded over the years with many newer members while several senior employees have been a part of the family for over 25 years.

    From products to customer relationships to employees, integrity is woven into the fiber of who we are as a company.